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GroupM China appoints senior executives

Jin Wanjun, Chairman, GroupM China GroupM China, the media investment management company, said it will make several appointments to its trading group. Jin Wanjun, currently president of GroupM...

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Women in China love to shop online

44 percent women in tier 1 and tier 2 cities and 23 percent in low tier cities love to shop online in China. This is because women in Chinese households control majority of disposable incomes. They are...

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MPG is Sleepwell India’s media AOR

Sleepwell, a flagship brand of the Sheela Group in India, known for providing state of the art sleep support solutions, has appointed MPG India as its media AOR. MPG Delhi will handle this account...

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DG and 24/7 Media announce strategic partnership

DG, one of the leading ad management and distribution platform globally, has entered into strategic partnership for deeper collaboration in advertising technology between MediaMind, its online unit,...

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Buddy Media is GroupM’s social ad partner

GroupM, which invested $200 million in Facebook advertising in 2011, will roll out Buddy Media’s BuyBuddy Social Ad Software to all of its agencies as part of the new social ad management partner deal...

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FOCAL 2012 talks all things digital in Thailand

Thailand’s digital landscape is looking up and is ripe for next spurt of growth. The brands in the country now need to create a new focus in their digital efforts into areas like online marketing,...

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The MAP to launch services in China with new president

Sara Ye, Mediabrands Audience Platform The Mediabrands Audience Platform (MAP), part of IPG Mediabrands, is planning to launch its MAP services in China, that is why the agency has pulled in Sara Ye...

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GroupM’s FOCAL 2013 shares tips for better brand value

Brands looking to make their mark in the Thai market should focus on audience buying rather than media buying. This was a key message at the recently held digital conference FOCAL 2013 by GroupM and...

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Mindshare appoints new CEO and COO for Australasia

Mindshare has made two major promotions to drive business in the Australasia region. The new executives were chosen from the agency’s current senior management team. Katie Rigg-Smith, the erstwhile...

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George Orwell’s 1984 is here, privacy is redundant: Rob Norman

Rob Norman, chief digital officer, GroupM Global “The future is here and it is much more evenly distributed” GroupM Global’s chief digital officer Rob Norman had a ‘new-age’ reply to William Gibson’s...

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Effective Measure creating business connect in APAC

The going is good for Effective Measure, the digital media planning solutions provider, in terms of the recent spate good business it has been doing in the region. In Malaysia it struck a deal with...

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Real time marketing is a big focus for GroupM: Mark Patterson, CEO, GroupM Asia

Mark Patterson, CEO, GroupM Asia GroupM is one of the few media holding companies at present that take the digital mandate forward to a level where a significant portion of the agency revenues come on...

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Twitter, WPP partnership will help GroupM client investments in Japan

Having announced a global strategic partnership that will greatly expand collaboration between the two organisations, the WPP and Twitter deal will help develop, GroupM client investments on Twitter’s...

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GroupM agencies extend support to Cannes Young Lions Programme

In an effort to demonstrate its commitment to the advertising industry’s future stars, GroupM has extended its participation in the Young Lions programme at the Cannes Lions Festival of Creativity this...

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Cannes Lions to review credit amendment policy following Media Lions controversy

Following the claims made by various media agencies, Omnicom Media Group and GroupM in particular, about the volume of Lions won at the Festival this year, the Cannes Lions Festival of Creativity made...

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Sony Electronics reappoints MEC for media mandate in Southeast Asia

MEC Asia Pacific, selected once again as the media agency of record for Sony Electronics Asia Pacific across Southeast Asia, is all set to support the Sony consumer electronics business with targeted...

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How MEC Malaysia & DG made Citibank’s recent online campaign click

Media agency MEC and DG MediaMind, a multiscreen ad management company, took the complex Citibank Platinum Reward online campaign, and worked towards achieving a 42 per cent conversion rate for the...

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Internet & mobile to contribute to a 10.7% ad spending increase in China

China’s steady economic growth has effectively provided support to the confidence of advertisers. GroupM projects measured media advertising spending in China will increase by 10.7 percent compared to...

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Maxus appoints Ajit Varghese as CEO – APAC

Ajit Varghese, Maxus GroupM has promoted Ajit Varghese, Managing Director, Maxus South Asia to the role of CEO, Maxus Asia Pacific. In his new role, which is effective January 2014, Mr Varghese will...

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The&Partnership launches with aspiration to be a global agency holding co.

Even as holding companies, such as Omnicom Media Group and Publicis Groupe, are looking to merge as sign of the expected consolation in the marketing and advertising business, a few agencies of CHI...

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